Corporate Branding
UAE Red Crescent
Communicating humanitarian impact across housing, sponsorship, mosques and borehole projects.
- Client
- Emirates Red Crescent
- Industry
- Corporate Branding
- Typography
- Inter · Amiri
The Challenge
Present a decade of humanitarian work in a language that is dignified, culturally aware and clear.
Our Solution
A modular editorial system pairing Arabic and English typography with a disciplined red-and-navy palette.
Outcomes
10 yrs
of programmes brought into one visual language
2
languages typeset in a single editorial system
40+
print and digital layouts built from the templates
Results
- A single, consistent brand system across every touchpoint.
- Faster production — templates and guidelines ready for internal teams.
- Stronger recall and credibility with clients and partners.
“SOVA translated our mission into a visual language that carries dignity in every frame.”
